AEG Presents Elevates Andrew Klein to Lead Global Partnerships Division
The sponsorships expert was most recently senior vp at the promoter.
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AEG Presents has promoted Andrew Klein to president of global partnerships, where he will oversee all sales and activation efforts for the company. Reporting to executive vice president and COO Shawn Trell, Klein will continue to be based in New York.
Previously serving as senior vp of global partnerships, Klein has been a key figure in sponsorship sales at AEG for over two decades.
Klein has played an instrumental role in developing major sponsorship deals across AEG’s tours, festivals and venues. His work includes securing partnerships for high-profile events such as Stagecoach Festival, Camp Flog Gnaw and the New Orleans Jazz Fest & Heritage Festival. Known for his expertise in integrating brands with music experiences, he has spearheaded successful collaborations, including H&M’s global licensing deal with Coachella and tour sponsorships for Justin Bieber, Xbox, Ubisoft, Motorola and Katy Perry with Staples.
Klein was also ahead of the curve on live streaming, leading early broadcasts for the AT&T Blue Room with New Orleans Jazz Fest, Coachella and the Mile High Music Festival. More recently, he facilitated high-profile streaming deals, including partnerships between YouTube and Coachella and Amazon with Stagecoach, further expanding AEG’s reach in digital entertainment.
Pre-AEG, Klein served as president of EMCI, a New York-based music sponsorship and activations firm. While there, he managed sponsorship programs for major events such as the original Lilith Fair and helped orchestrate brand collaborations, including partnerships between Tommy Hilfiger and Sheryl Crow, Shania Twain with Gitano Jeans and the Rolling Stones with Sprint.
“The opportunities in our company have never been more exciting or abundant for driving meaningful results for our partners,” said Klein. “I look forward to continuing to develop and implement innovative programs that amplify our world-class brand partners and industry-leading music assets.”
Trell praised Klein’s ability to cultivate relationships and “identifying brands and partners to bring critical value and expanded reach across our entire portfolio.”
