Billboard Staffers Debunk Theory That Doechii Is an Industry Plant | Billboard News

With Doechii being honored at Billboard Women in Music this upcoming Saturday as Woman of the Year, Billboard staffers share their take on the internet debating if she’s an industry plant, and explain why she isn’t.

Keep watching to see their take!

What do you think an industry plant is? Let us know in the comments below!

Jerah Milligan:

Yo, y’all see Twitter going crazy talking about Doechii and Billboard? 

Evan Burke:

Oh, my god, yeah. I gotta show you this one. Someone said “kind of awesome that it’s only March and Billboard’s like’ we’ve seen enough it’s Doechii.’” I mean, but it’s legit though. I mean, she just won a Grammy that only two other women has ever won. 

Ciara Zimring:

She’s killing it. 

Evan Burke:

And I mean, Women in Music always happens every March. So it’s not like we just decided.

Stefanie Tanaka:

It’s not like this is, like, the first time we’ve done it. We kind of did something similar, with SZA like, ‘SOS’ came out at the very end of, like, 2022 when she was our Woman of the Year in March, and then she had that great run in 2023 with ‘SOS.’ 

Tetris Kelly:

But I feel like what they’re really doing is just putting Billboard in the conversation that they were already trying to have about Doechii being an industry plant.

Evan Burke:

I mean, they’ve always been trying to discredit her success. I mean, she has been like in the game forever. She was our Rising Star two years ago. So it’s not like she is brand new. 

Tetris Kelly:

Oh my god. Two years ago, I was talking to her at Coachella. 

Ciara Zimring:

Oh, right! 

Jerah Milligan:

Oh, well five years ago I saw her on Twitter. I saw her post “ I lost my job. I’m going to go knock on doors” 

Keep watching for more!