How Much Money Can Taylor Swift and Travis Kelce Add to Baseball?
The MLB might’ve scored a new audience tonight with Taylor Swift and Travis Kelce in attendance.
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Since she started attending games last year, Taylor Swift has reportedly added about $330 million in brand value to the Kansas City Chiefs and the NFL. But how much brand value will she add to the MLB if she keeps going to games, especially when it’s a part of date night? The league shared that Swift and Travis Kelce are at Yankee Stadium for Game 1 of the ALCS with the Guardians against the Yankees— the NFL is on Bye week, and Swift is prepping to re-enter Eras Tour mode as the concert heads to Miami next weekend. So a baseball date makes sense before they head back to work— stars, they’re just like us!
The Yankees are already the team with the highest value according to Forbes, with about $7.5 billion, but maybe Tayvis can help boost the Guardians, currently worth about $1.35 billion. Neither Swift nor Kelce were repping any specific team during their time in the suite despite Kelce being from Ohio— maybe the Guardians or Yankees can start sending them some pitches.
Welcome to New York, Taylor Swift and Travis Kelce! ⚾️ pic.twitter.com/bJqjGwsooH— MLB (@MLB) October 14, 2024
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