Jelly Roll Gives His All With Burning ‘I Am Not Okay’ Performance at the 2024 Billboard Music Awards
The star also took home his first-ever BBMA, winning Top Hard Rock Song.
staff
Just moments after winning his first-ever Billboard Music Award Thursday (Dec. 12), Jelly Roll brought the house down with an impassioned performance of his hit song “I Am Not Okay” at the ceremony presented by Marriott Bonvoy.
The 40-year-old country star started his performance by simply walking into the arena with Bunnie XO, greeting fans and giving high-fives. After kissing the podcaster — to whom he’s been married since 2016 — Jelly hopped on stage and stood under a wooden house-shaped frame, which melted into glowing flames at the top as he sang.
“I am not okay/ I’m barely getting by/ I’m losing track of days/ And losing sleep at night,” he sang, taking in the crowd and encouraging fans — many of whom appeared emotional — to sing along by holding out his microphone.
Released over the summer ahead of Jelly’s Billboard 200-topping album Beautifully Broken, “I Am Not Okay” peaked at No. 14 on the Billboard Hot 100 in October.
Before going out on stage, the Nashville native accepted the BBMA for top hard rock song for “All My Life,” his June collaboration with Falling in Reverse. Making a speech from behind the stage curtain, Jelly gave all the glory to the band’s frontman Ronnie Radke, saying, “You’re one of the greatest artists that is so under-appreciated, and I hope this shows the world your credit.”
“Thank you to the fans,” Jelly said. “This is all your brainchild, Ronnie … Rock n’ roll never died, baby. Rock n’ roll never forgets, neither.”
Jelly is a finalist for a total of three BBMAs this year. In addition to Top Hard Rock Song, the “Son of a Sinner” musician also scored nods for Top Song Sales Artist and Top Rock Artist.
Hosted by Michelle Buteau, the 2024 BBMAs is airing on FOX and Fire TV Channels and on-demand on Paramount+. Performances are available to watch back as they’re uploaded on Billboard.com and via @BBMAs and @Billboard social channels.
The Billboard Music Awards are produced by Dick Clark Productions, which is owned by Penske Media Corporation. PMC is also the parent company of Billboard.
