Kendrick Lamar’s Super Bowl Halftime Show Set a Viewership Record

Guess you could say that people didn’t turn the TV off, turn the TV off.

Kendrick Lamar’s Super Bowl Halftime Show Set a Viewership Record
Photo: Bob Kupbens/Icon Sportswire via Getty Images

It’s not a minorrrrrrr accomplishment, it’s a major one. Kendrick Lamar holds the new record for the most-watched Super Bowl halftime show performance in history, Fox has announced. When he took the field from 8:30 p.m. to 8:45 p.m. ET., an average of 133.5 million viewers didn’t turn the TV off, turn the TV off. (Well, technically, they didn’t turn the TV or the computer or the phone or whatever other streaming device off, because these numbers include viewership on digital platforms.) Usher set the previous record with 129.3 million average viewers last year. All told, it was a great Sunday for the NFL — Super Bowl LIX was the most-watched Super Bowl game ever, with an average of 127.7 million viewers total compared to 123.7 million in 2024. The peak of the telecast was 137.7 million average viewers, during the second quarter of the game from 8 p.m. to 8:15 p.m. Meanwhile, as of publication time, Lamar’s halftime show has racked up more than 37 million views on YouTube. Do we think Drake’s lawyers are jotting all these stats down, or … ?

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