MEOVV Roar Onto the Global-Pop Scene With ‘Raw Emotions & Authenticity’ in Double Singles ‘BODY’ & ‘TOXIC’

In just two months, MEOVV has leaped onto the K-pop scene by showcasing a promising range and bold artistry set to claw out a legacy all their own.

The five-member girl group is the first-ever launched by THEBLACKLABEL, the agency founded by legendary producer Teddy with over 25 years in crafting K-pop classics by the likes of BIGBANG, 2NE1, PSY and BLACKPINK, that now houses top talent like Rosé, Taeyang, Jeon Somi and more. The excitement around MEOVV’s debut translated into a record deal with Columbia Records, millions of views on the group’s intriguing, fashion-forward teaser visuals, and bold debut single “MEOW” roaring onto Billboard’s World Digital Song Sales chart at No. 10 in September.

Despite the ultra-polished visuals and Teddy’s guiding hand, MEOVV balances raw confidence and relatability as seen in their two new singles: the energetic anthem “BODY” and emotionally charged “TOXIC.” The songs establish the five-piece’s immense range of potential, effortlessly transitioning from a fierce, pump-up track to a throbbing, electro-pop midtempo with universal emotional resonance.

MEOVV members Sooin, Gawon, Anna, Narin and Ella’s impressive multilingual abilities — able to communicate in English, Korean, Japanese, Chinese, and Spanish — are matched by an undeniable warmth and relatability. Speaking with Billboard from Seoul during an evening Zoom call, the members spoke mostly in English but flowed seamlessly between languages, exuding a genuine camaraderie that belied their relatively short time as a group. Even with just months under their belts as a team, the group spoke about the pride they had in their music (especially as “TOXIC” was co-written by Gawon and Narin) and hoping to be a place of comfort for fans (emphasizing how they want to be relatable and authentic).

As MEOVV continue to prowl forward on their journey together, get to know the K-Pop Rookie of the Month for November 2024 as they share details about how they formed, advice from BLACKPINK, their inner cats and more.

MEOVV just debuted in September with two new singles in November. How have these past couple of weeks and months been for you?

GAWON: Wow. Super hectic, but very exciting.

ELLA: Where we came out with our debut only about a month ago, we got to see a lot about how we kind of are on stage in front of people so it was really a good learning period of time to see what we could do better, what we could maybe work on or keep doing. It was like a good time to learn and grow. And now we’re ready for our next release.

Can you tell us how MEOVV formed and what it was like when the five of you came together?

NARIN: We all come from different backgrounds and have lived very different lives. So when we first met at THEBLACKLABEL, we were like complete strangers. But I think we also had that strong connection to each other since we all love music — we have a strong, shared passion for music, shared vision, common interests and everything. I think it was very natural for us to connect to each other and really become a team.

GAWON: Yeah, I think that just brought us together. And then one day we just found ourselves recording “MEOW,” filming videos, preparing, and rehearsing. SOOIN unnie and I knew each other from a few years back and then we reunited at THEBLACKLABEL and it was like, “Oh my God, what the heck, you’re here!”

NARIN: And I think when we first started recording our first debut song, “MEOW,” we all have so different voices and it’s very unique, but when recording, it was all just like becoming one song.

GAWON: And I think we started to feel like, “Oh, this makes so much sense.” Like, when we were also in the studio, we just sonically made sense. At that time, we didn’t really like, know each other on a deeper, deeper level so I think through those kind of processes and preparing for our debut, we got to know each other and we bonded over that. I think it just felt right. Yeah, it felt right. 

You are the first group from THEBLACKLABEL, millions of people have viewed just your trailer teasers, the “MEOW” music video earned over 30 million views. Did you feel pressure to live up to any expectations?

ELLA: I think there definitely was times of pressure, but I think it was mostly, like, excitement — we were excited to finally put out music now. But when there were moments of pressure, I think we channeled it well into working hard.

GAWON: Yeah and when there were moments of pressure, it was mostly just excitement. Like, “Yeah! We’re gonna debut! Yeah!” I think we were able to turn that into motivation and just fuel for the fire that we had while preparing to be out in the world.

MEOVV is the newest girl group produced by Teddy, a legendary producer. Were you Teddy fans or fans of any of the artists he worked with in the past?

SOOIN: We were all definitely fans.

GAWON: I came from the States, but I was still surrounded by his music growing up. It’s just everywhere.

NARIN: And his music is just so iconic.

GAWON: With the legacy that he created in music, we’re just so excited to be able to continue that as MEOVV. I love everyone and everyone he worked with — even 1TYM!

K-pop fans may have knew ELLA’s background and being close with the BLACKPINK members. How did you get to know them?

ELLA: It just came naturally because when I first came to THEBLACKLABEL, I met them when I was really young, just one time in the studio when they were working. Then while we were preparing for our debut, we got a lot of tips and advice from them so they’re really supportive. It’s kind of crazy thinking like, “Oh, I met them kind of doing what we’re doing now.”

GAWON: It really puts things into perspective. They’re so sweet and give such such great advice.

ELLA: They’ve been doing this for so long — it’s like, what better person to get advice from than them? They know it best.

In September, “MEOW” debuted at No. 10 on the World Digital Song Sales chart. Did you see the news?

NARIN: I definitely remember the moment when GAWON unnie found it out and then she told us — I think we were in the elevator, yeah —

GAWON: I was just scrolling and I was like, “Huh? What?”

ELLA: We didn’t believe her at first!

NARIN: We said, “What do you mean Billboard? What do you mean?” And then we all started cheering.

ALL: Yay, Billboard! [Cheering and laughing]

Let’s discuss the new singles “TOXIC” and “BODY.” What do these songs mean to MEOVV?

GAWON: Well these two new releases are very different from “MEOW.” The two songs are very contrasting to each other. But at the same time, they’re able to simultaneously compliment each other in a way where it just balances everything out.

NARIN: “TOXIC” is very emotional and very honest; it’s more vulnerable. We’re also more emotionally attached to this one because we wrote the lyrics. It’s been a minute since we wrote, but GAWON and I were in the studio and they just put on a random song, which was just the beat and maybe melodies for the chorus on “TOXIC.”

GAWON: Yeah, melodies for the chorus and a theme of “toxic.” This song is about being toxic and then, um, he [Teddy] left us in the studio. He was like, “Oh, I have to go do something. You guys do whatever you want with it. Have fun.” [Laughs]

NARIN: I love how the emotions that we had while writing lyrics are now for everyone to share with us.

GAWON: It shines in the music video too, it’s just a lot of shared emotions. It’s kind of like a full circle moment. We love “TOXIC.”

Would it be safe to say “TOXIC” is everyone’s favorite single over “BODY”?

NARIN: Oh, that’s very tricky because “BODY” feels like one of our members now — it’s like our friend. It’s always there in the practice room…

ELLA: It’s always there…

GAWON: …in the car. It’s this kind of energy that we just hold with us everywhere we go. Especially moments before stage, we’re like, “Let’s go, let’s go!”

How was shooting the music videos?

GAWON: Oh my god, it’s so special…both videos for each of the songs hold a very special place in our heart because It was very natural; it was very pure. Like us in our purest forms [for “TOXIC”].

ELLA: It wasn’t even like a music video shoot. It was just like, “Oh, it was like a hangout moment” and they were just capturing the moment. And then with “BODY” it’s just like, we just had so much fun; we just had so much fun having a party. We were bonding after that.

ANNA: There was a scene [in “TOXIC”] where we were just like running around the street, just playing like little girls, Everyone was watching us. Actually. It wasn’t like a set, It was just [outside] on the street and when the light green, It was like, “Let’s just go!” and then we started running, jumping, lying down. It was really nice.

ELLA: It wasn’t a [traditional music video] set, we were outside and when recording started, it was like, “Let’s just go!” and we started running, jumping, lying down.

What messages do you want to share with “TOXIC” and “BODY”?

NARIN: They’re both about our raw emotions and our authenticity. 

GAWON: They’re very honest so I feel like people could look forward to that and we hope that a lot of people can resonate with both songs in these different aspects of being confident but also at the same time being able to be more vulnerable about your true emotions and your experiences.

ELLA: I hope that when people watch the music video, they’re entertained by watching us and our sort of vulnerability and emotion, but they are also like they also can kind of find that with themselves.

GAWON: Yeah, I hope they see themselves in us.

As a fun question about your concept, I’d love to know what kind of cat your members identify with one another.

ELLA: Starting with GAWON unnie, she’s such a big cat — like a leopard.

SOOIN: Or a cheetah! She has long legs too, she’s big and tall.

ELLA: And she likes cheetah print so it’s your vibe.

NARIN: And Anna Jang?

ELLA: She’s like a kitten!

NARIN: You’re like a little, white English Shorthair; that’s what you are!

ELLA: But it has to be a baby,

SOOIN: A small, shy baby, kitten.

ANNA: I agree with that. [Laughs]

NARIN: I feel like SOOIN needs blue eyes, because she loves blue, she’s obsessed with blue…

SOOIN: I love blue. [Shows blue accessories, notebook and blue phone case]

ELLA: So, a Siamese cat with blue eyes.

SOOIN: I like it.

ELLA: And for NARIN, I think you’re not a regular cat but from The Aristocats animation, what’s the one with the pink bow’s name? Marie from The Aristocats, yeah.

GAWON: She is so Marie.

NARIN: Thanks, I like that.

GAWON: You know what you are, ELLA? You are Puss in Boots — like a tabby cat.

NARIN: With the smirk.

ELLA: Yeah, I like the orange ones — that’s my personality too. I like it.

Thank you for the very satisfying answers across the board. To wrap up, looking at MEOVV overall, what are your goals and dreams as a group?

ELLA: I just hope that people will get inspired listening to our music and maybe discover more about themselves and their emotions. 

GAWON: Being able to connect with more people through our music, I just want people to feel something when they see us. Whatever emotion that may be, just to share experiences and feelings together. In terms of goals, I think we just want to establish MEOVV further and just create our identity and while also keeping our own individuality.

What else should we look forward to, or do you want to share with fans now?

SOOIN: We have so many songs that we’re working on and we picked the best out of the best for this release. So, it’s just only a bit of what they’re about to show to the world. We hope that people are looking forward to us in the future!

ANNA: This time, our songs are really good so I want to show a better performance while preparing for it. In the future, I hope I can show it to the fans around the world soon.

GAWON: One last thing I would like to say is that we’ll just thank you for your continued support — all the fans and everyone who is tuning into our music.