NFL Exclusive: Creating Kendrick Lamar’s Super Bowl Halftime Show | All Access | Billboard News

Kendrick Lamar’s Super Bowl Halftime Show was one of the most watched shows of all time. We’re taking you inside the big day with an exclusive interview from the NFL’s Head of Music sharing how the show was created, talking with the hottest stars about his performance and more!

What did you think of Kendrick’s halftime show? Let us know in the comments!

E-40:
Man, I’m so happy for him overall. Man, that’s a bad man. 

Seth Dudowsky: 
And when you look at an artist like Kendrick in terms of the talent to be able to execute in a way that very few artists — let alone hip-hop artists — can, and it’s a production and a musical performance that isn’t just about understanding music and art, then how do you display it for broadcast and in media in a way that makes sense on a global scale? 

Tetris Kelly:
We were on the field and behind the scenes with the creators to find out the real story of Kendrick Lamar’s epic halftime show at Super Bowl 59. 

Megan Thee Stallion: 
That’s why we came. 

Tetris Kelly:
We take you there in Billboard All Access. 

Flavor Flav:
Come on, man. I’m humble, just like him, and I hope that’s what he opens up with.

Kendrick Lamar: 
The passion I have now is still the passion I had then. And I think that carried on to the Super Bowl. 

Seth Dudowsky: 
For this year with Kendrick Lamar, we announced him the first weekend of the season. We already have a set playground for them to play in. So when they come with their ideas, they’re not coming with staging ideas that can’t fit through the tunnel. And then shortly after that, his creative team, Dave Free, Mike Carson, a few weeks later, came to us with the initial seeds of what they wanted to do narratively.

Keep watching for more!