Now Amazon Wants to Be TikTok’s Savior
Ahead of an April 5 deadline, the company submitted a bid for the video platform.
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As the clock ticks on TikTok, Amazon is dancing into the frame. The e-commerce and tech company submitted a last-minute bid to purchase the video platform, the New York Times reported on April 2. TikTok is facing an April 5 deadline to change hands from its Chinese owner, ByteDance, or else be banned in the U.S., in line with a law passed by Congress last year. Amazon reportedly submitted its bid to Vice President J.D. Vance and Secretary of Commerce Howard Lutnick, ahead of a meeting about TikTok on President Trump’s schedule today.
Per the Times, Amazon’s bid is not being seriously considered. But, of course, leave it to one of the most powerful companies in tech to try to save the day here. The move comes just as Amazon formally shut down Inspire, its own TikTok competitor, in February.
Amazon’s approach adds to an already full table. One deal reportedly involves private equity firm Blackstone and tech company Oracle joining TikTok as investors without a sale. Former Los Angeles Dodgers owner Frank McCourt and Employer.com founder Jesse Tinsley have both also submitted bids. ByteDance, meanwhile, still says TikTok is not even for sale. Not even to a portfolio that now includes the James Bond franchise.
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