Stray Kids Bring Wild, Futuristic Visuals to 2024 BBMAs With ‘Chk Chk Boom’ & ‘JJAM’ Performance
The K-pop group are finalists in four BBMA categories.
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Stray Kids have had a big 2024. Not only did ATE become their fifth No. 1 on the Billboard 200 in August, but they earned their highest entry on the Billboard Hot 100 that month, too, with single “Chk Chk Boom” shooting to No. 49. At the 2024 Billboard Music Awards, the K-pop boy group are finalists for four BBMAs (Top Duo/Group, Top Global K-pop Artist and Top K-pop Album for ROCK-STAR as well as ATE). During the 2024 BBMAs broadcast, Stray Kids took to not just one stage but two stages to perform.
First off, the eight-member group performed the aforementioned Hot 100 hit. Wearing shiny, chic leather outfits covered in chains and studs (shades of Janet Jackson’s Rhythm Nation 1814), Stray Kids strutted and danced around a futuristic stage that alternately flashed neon red and a cool blue. Befitting “Chk Chk Boom” and its lyrics (“Just pull out my trigger,” “Pop, pop, pop, take a shot”), Stray Kids sang and danced in a percussive, commanding manner.
At the end of the first song, a small red glob rained down from above. Paint? Blood? Or perhaps… jam? The camera pulled out to reveal a second stage, where (thanks to cinemagic) Stray Kids were decked out in casual, fashionable wear and ready to perform their song “JJAM,” also from ATE. With pink and green ooze around them and lasers aplenty, Stray Kids sang in Korean and English, declaring, “We know we’ll never lose, get trophies now.”
The Billboard Music Awards are produced by Dick Clark Productions, which is owned by Penske Media Corporation. PMC is also the parent company of Billboard.
