The Super Bowl 2025 Commercial Lineup
Billy Crystal joined Instagram for this.
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Honey, put the buffalo-chicken dip in the slow cooker and turn up the K. Dot, it’s time to get prepped for Super Bowl LIX. While the Eagles and the Chiefs are welcome to fight it out in the field, there’s a battle for your attention going on during the commercial breaks. That’s why the ads are out early, teased with trailers, or even get trailers for the trailers for the ads. It’s the reason Billy Crystal joined Instagram! Below, all of the 2025 Super Bowl ads or trailers out ahead of the game on February 9, collected for your viewing pleasure.
Billy Crystal joined Instagram for this
Meg Ryan and Billy Crystal star in a Hellmann’s commercial released January 29. They also shared a post on Instagram, marking the latter’s debut on the app. I’ll have what she’s having.
Parli Italiano?
GoDaddy’s teaser, which came out a full month ahead of the game, features a race car and an Italian. Go, speed racer!
“Papa, please let me deliver beer”
The Budweiser commercial sticks to what this brand knows: horses. Released January 27, the ad follows a young Clydesdale who wants to deliver beer with his fam.
Two Chrises don’t make a right
Two Chrises are linking up in this Ray-Ban x Meta ad teaser, released January 28. The Hemsworth and Pratt variants are contemplating what’s real and what’s fake. Ask Pine!
Martha is brat
Martha Stewart loves an unlikely pairing (hey, Snoop Dogg!), and Uber Eats chose to put her next to Charli XCX. The two throw shade at each other in the teaser, worthy of “We listen and we don’t judge” viral content. Someone play Stewart “365.”
A bar Nerd
Nerds’ wordless Super Bowl ad teaser stars Shaboozey and his hit. Everybody at the bar getting … nerdy? That’s basically already a Weird Al song.
Doja Cats not allowed
In Taco Bell’s teaser, released January 23, Doja Cat attempts to photobomb her way into the ad since they’re barring celebrities. Our favorite moment is the Taco Bell employee calling her “Ms. Cat.”
Someone make this movie
The premise of the Michelob Ultra commercial, released January 28, is that Catherine O’Hara and Willem Dafoe are pickleball hustlers. That’s genius and someone should make it into a full movie. Christopher Guest? You’re on.
Shane Gillis in his natural habitat
Shane Gillis gets to hang out in a driveway and drink beer with Post Malone in the Bud Light teaser, released January 27. Well, almost drink beer.
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