FireAid’s On-Demand Streaming Deal and Dollar-for-Dollar Donation Match Extended
Viewers can stream the mega-concert and get their donations matched by billionaire Steve Ballmer anytime for the next year.
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The streaming partners of FireAid, the mega-concert that has so far raised more than $100 million for LA wildfire victims, have extended on-demand access to the Jan. 30 concert for a year, with donations made during the streams matched dollar for dollar. Those streaming partners include Amazon Prime Video, Apple TV, iHeart, KTLA+, Max, Netflix, Paramount+, Peacock/NBCNewsNow, SiriusXM, TikTok, Veeps and YouTube.
Fans of Billie Eilish, Lady Gaga, Green Day or any of the dozens of other acts that performed at the five-hour-long concert can also still donate to wildfire relief through FireAidLA.org. Billionaire ex-Microsoft CEO Steve Ballmer and his wife Connie extended their commitment to match every streaming donation, thereby doubling the fundraising effort.
The concert, which featured performances from 30 artists at two Los Angeles venues, the Intuit Dome and the Kia Forum, attracted 50 million viewers across 28 streaming platforms on Jan. 30. Organizers of the event said proceeds raised by the shows will go to support the L.A. region’s immediate needs and long-term recovery from a series of wind-whipped wildfires that killed 29 people and destroyed more than 16,000 homes and other structures.
FireAid’s grants advisory committee, led by the Annenberg Foundation and other experienced regional philanthropic individuals, is charged with distributing the aid, and they expect the first phase of grants to be awarded by mid-February, according to a press release.
“The committee has been listening daily to affected communities, assessing local resource gaps to ensure aid reaches those most in need, and researching the handling of other fire disasters, such as those in Maui and Northern California,” according to the statement.
FireAid was organized by Shelli and Irving Azoff and the Azoff family, Live Nation, and the Los Angeles Clippers, with Joel Gallen of Tenth Planet serving as executive producer and Rick Krim as talent producer.
