MTV Sues Over Nick Cannon’s New Rap Battle Show, Calling It ‘Blatant’ Copy Of ‘Wild ’N Out’
The case claims Bad vs. Wild, released by streamer Zeus Network, is illegally “cosplaying” as the successor to Cannon's longtime celebrity guest show.
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MTV owner Viacom has filed a lawsuit claiming that Nick Cannon’s new comedy battle rap game show — called Bad vs. Wild — is a “flagrant” copycat of his long-running series Wild ’N Out.
In a case filed Monday (Feb. 7) against the streaming service Zeus Network, the cable giant claimed that the new show “goes far beyond mere imitation” and instead steals “each and every” element of Wild ’N Out, a popular hip-hop comedy show that’s aired for more than 20 seasons on MTV and VH1.
The lawsuit doesn’t name Cannon as a defendant but instead accuses Zeus of essentially poaching him. It says the new show is “cosplaying” as a Wild ‘N Out “successor,” profiting from Viacom’s years-long investment “without having to do the work of creating original content itself.”
“In an era where original content is at a premium, Zeus has chosen the path of least resistance: stealing the fruits of Viacom’s goodwill and decades of labor and innovation, and pawning it off as its own original idea for its own financial gain,” Viacom’s lawyers wrote.
Worse yet, the lawsuit says, episodes of Bad vs. Wild (which debuted in March) have repeatedly featured “offensive and inappropriate content that glorifies violence, objectifies women, and perpetuates insidious stereotypes,” threatening to tarnish the legacy of Wild ‘N Out.
“The potential damage to Viacom and Wild ‘N Out cannot be overstated,” the company’s lawyers continued. “This blatant copying and association with offensive content threaten to erode two decades of Viacom’s carefully built reputation and goodwill. It is an attack not just on Viacom’s intellectual property, but on its very brand identity.”
The lawsuit accuses Zeus of infringing both Viacom’s copyrights to the show and also its trademarks, saying that consumers have been duped into thinking the two shows are somehow connected. The filing cites a press release that explicitly referred to the show as “Wild ‘N Out on steroids.”
Wild ’N Out, which debuted on MTV in 2005, features teams of comedy and hip-hop stars battling in a series of competitions, capped off by a freestyle battle and then a musical performance. Over the years — the show has run for 21 seasons — it has boasted guests including Snoop Dogg, Kanye West, A$AP Rocky and Lil Wayne.
In this week’s lawsuit, Viacom claimed that Zeus had stolen almost all of the show’s core elements when it created Bad v. Wild. The two names are “extremely similar”; the new logo “copies the look, typeface, and arrangement”; the format and stage design of the two shows are “nearly identical”; and, of course, they feature the same host.
“Zeus enlists Mr. Cannon as host of a show that maliciously infringes upon the intellectual property of Wild ‘N Out … and has tainted Mr. Cannon’s image as on-camera talent for Wild ‘N Out,” Viacom’s lawyers wrote.
Though it doesn’t name him as defendant, the lawsuit does accuse Cannon of wrongdoing.
Viacom’s lawyers say he’s currently subject to his contract from Wild, which prohibits him from doing anything that that would “tarnish” his image as the show’s host and bans him from using “any characters or materials” from the show in other projects. By producing and hosting Bad v. Wild, the lawsuit says Cannon has violated that agreement.
But rather than sue Cannon directly for that alleged breach of contract, the lawsuit instead pins the legal blame entirely on Zeus — accusing the network of “intentional interference” with Viacom’s deal with Cannon by “inducing” him to break it. And the company claims it’s not the first time.
“Zeus — having previously violated exclusivity provisions when working with Viacom talent, and having knowledge of industry custom and practice — was aware that Mr. Cannon is under contract,” the company’s lawyers wrote. “The damage caused by Zeus’s interference with Mr. Cannon’s contract is magnified by the wave of negative publicity which emanated from Zeus’s unoriginal content and colorist and sizeist stereotyping.”
Reps for both Zeus and Cannon did not immediately return requests for comment.
Read the entire complaint here:
