5 Things We Learned From Kendrick Lamar’s Super Bowl Halftime Press Conference
Lamar says to expect a central theme of "storytelling" when he takes the stage in New Orleans.
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Kendrick Lamar rarely does interviews these days, but he sat down with Apple Music’s Nadeska and Ebro Darden on Thursday morning (Feb. 6) in New Orleans prior to taking the stage this weekend for the Super Bowl LIX halftime show.
Lamar answered questions for about a half-hour, and while Drake wasn’t brought up directly, K. Dot put his banner 2024 in review on multiple occasions. The Compton, California, native carried last year’s momentum into 2025 as he took home five Grammy wins on Sunday, including song of the year and record of the year for “Not Like Us.”
After joining him at the Super Bowl, SZA and Lamar will head out on the Grand National Tour, which will invade stadiums across North America.
Even with all the success, battle victories and accolades pouring in, Lamar remains steady. “It’s just a continuum of who I am, really. I’ve always stayed to myself and been in my own bubble whether it’s with the fam or my training,” he said. “I continue to do what I was doing 10 years ago and that’s bettering myself, bettering the craft and not looking at it as bright lights.”
Lamar made his Super Bowl debut in Los Angeles with the West Coast halftime showcase in 2022, co-headlined by Dr. Dre, Snoop Dogg, Eminem and Mary J. Blige.
He follows Rihanna (2023) and Usher (2024) as Super Bowl headliners and he’s promising some profound “storytelling” with his performance in New Orleans on Sunday evening.
Here are five things we learned from his interview with Apple Music below.
