Willie Nelson’s Farm Aid Names Shorlette Ammons and Jennifer Fahy New Co-Executive Directors
Carolyn Mugar, who guided the organization since 1985 as it raised $80 million to support family farmers, will continue on as an advisor.
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The board of directors of Farm Aid — including Willie Nelson, John Mellencamp, Neil Young, Dave Matthews and Margo Price — have appointed Shorlette Ammons and Jennifer Fahy to lead the non-profit effective Jan. 1.
Farm Aid’s annual festival, the music industry’s longest-running concert for a cause, began in 1985 and has raised more than $80 million to support programs that help family farmers thrive. Across the decades, it has taken action to change the nation’s dominant system of industrial agriculture and promote food from family farms.
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Ammons and Fahy succeed Carolyn Mugar, Farm Aid’s first and only executive director, who was tapped for the role by Nelson when he launched the organization. She will continue to work as an advisor to Farm Aid. In addition, Farm Aid associate director Glenda Yoder is leaving the organization at the end of 2024 after 34 years. Yoder has been responsible for the launch of Farm Aid’s Homegrown Concessions, demonstrating that family-farm-sourced food could feed concertgoers on a huge scale.
Fahy joined Farm Aid in 2002 and has served as communications director since 2008, while Ammons has served as the organization’s program director since 2022. Together, they will share leadership responsibilities in the ongoing mission to cultivate a family farm-centered system of agriculture in America.
“There would not be 40 years of Farm Aid without Carolyn Mugar — and for all those years she’s made me look good!,” said Nelson in a statement. “ I am deeply grateful for her passion and commitment leading Farm Aid’s work, listening to farmers and always being a champion of grassroots organizations. Carolyn and Glenda rallied the Good Food Movement to bring people together in support of farmers.”
Mugar was recognized by Billboard on its 2020 Women in Music list. At that time, she noted that in the years since Farm Aid’s first concert in 1985, “what has changed is people’s consciousness.” Farm Aid supporters have recognized the links between its mission and “the good-food movement, the environmental movement, the whole issue of structural racism,” she said. “Farm Aid has been working with Black farmers and Black farm organizations since day one.”
From barnyards to backstage trailers, Mugar has networked nonstop on behalf of family farmers, herding artists and activists “like a collie dog,” she joked then. But inevitably, she has deflected and given credit for Farm Aid’s enduring impact to its leading artists: Nelson, Young, Mellencamp, Matthews and Price. “For all practical purposes, they lead Farm Aid — and they do not take prisoners. They really never give up,” she said then.
In a statement announcing her succession, Mugar said, “All of us at Farm Aid confidently trust that Shorlette and Jennifer are poised to lead Farm Aid’s next chapter to benefit farmers, eaters and our soil and water. We face urgent issues with the health of our planet, and I’m are thankful Farm Aid has a strong foundation for the next leaders to build upon.”
In addition to her deep experience managing communications for Farm Aid and co-producing its annual festival, Fahy holds a certificate in nonprofit management from Boston University’s Questrom School of Business. Ammons, who comes from a farm family in North Carolina, spent her career prior to Farm Aid addressing the systemic barriers that BIPOC, low-income and rural food and farming communities face. She has 20 years of experience in community leadership, training, education and engagement.
“My two-decade career at Farm Aid has offered me incredible opportunities to dig into a broad spectrum of the work and operations of the organization, for which I am grateful and proud,” says Fahy. “Farm Aid’s people are its greatest strength, and I am thrilled to deepen my work with all of the folks — from farmers and artists to our supporters, advocates, policymakers and everyone who eats — who make up this organization and this movement for thriving family farmers.”
“As a Black Southern woman who grew up in the family farm tradition, I have a deep understanding of the struggles of family farmers and rural communities,” says Ammons. “I know the ways that food and music bring folks together. So, for me, this transition has been taking place over the course of my lifetime of work and service. I’m excited to step into this role to live up to the legacy of Farm Aid’s leadership and the resistance that marginalized communities have demonstrated since the farm crisis of the 80s and throughout our shared history.”
Farm Aid will stage its 40th-anniversary festival in 2025. The venue and date of next year’s concert has not yet been announced.
