Xavi Joins Forces With WK Entertainment in Exclusive Management Deal
The leading Latin music management firm bolsters its lineup by signing the música mexicana sensation, aiming to propel the rising star's burgeoning career even further.
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Rising música mexicana star Xavi has signed a management deal with WK Entertainment, Billboard Español can exclusively announce Tuesday (Feb. 18).
The Latin music management firm — home to superstars Carlos Vives, Maluma, Emilia, Ludmilla and more — and helmed by CEO/founder Walter Kolm, is expanding its superstar roster with the inclusion of Xavi, 2024’s breakout star.
“Xavi is a once-in-a-generation talent whose artistry is reshaping música mexicana,” said Kolm in a statement. “His success so far is just the beginning, and we are honored to welcome him to the WK family. With our team’s expertise and global reach, alongside Nir and his team at Interscope, we look forward to taking his career to even greater heights.”
“I’m excited for this new stage with the new addition to my team,” added Xavi.
Known for his signature tumbados románticos and an unmatched voice, the Mexican-American singer-songwriter has captivated a new generation of listeners. His hit “La Diabla” not only topped the Hot Latin Songs chart but also tied for the second-longest reigning title of the year, dominating for 14 weeks. Additionally, “La Víctima,” Xavi’s first chart entry, reached an impressive No. 2 peak. Additionally, the star reached No. 1 on the Year-End Top Latin Artist – New chart. Xavi signed with Interscope Records in 2021.
“We’re thrilled to welcome Walter and his incredible team to Xavi’s universe,” added Nir Seroussi, EVP of Interscope. “As Xavi continues to push boundaries and reach new audiences, together we will help solidify his status as one of the most influential artists in Música Mexicana today and beyond.”
WK Entertainment is also teaming up with with Fabio Gutierrez, Xavi’s father and manager, and Latin Lifestyle Entertainment, the company that has been pivotal in developing Xavi’s career from the start. “I’m very excited about this great opportunity to work hand in hand with WK and help take Xavi to the next level in his career! I’m very grateful for everything that is happening at the moment,” Gutierrez added.
Moreover, Xavi’s booking agency, WME, will maintain its role in managing his touring, brand partnerships, and film projects in conjunction with WK and Latin Lifestyle.
